Norrie knoll? Cam cliff?

It is not going to be easy for the British media to find a new alliterative name for Wimbledon's Aorangi Terrace, the rise opposite the big screen formerly known as Henman Hill, then Murray Mound, to compliment their new hero Cameron Norrie.

But then, not much about the 26-year-old's journey to the heart of British tennis has been easy.

He has a Scottish father and Welsh mother but was born in South Africa, raised in New Zealand and went to college in America.

While in Texas he came off a moped while very drunk, risking his career, but learned from the incident to clean up his act and focus on being professional.

Returning to Britain he has gradually climbed the rankings, but with Andy Murray soaking up so much emotional bandwidth - and competition from more 'native' Brits such as Emma Raducanu, Dan Evans and new kid Jack Draper, it has taken time to be fully accepted.

There was no doubt, however, as he fought his way past David Goffin on Tuesday to win 3-6 7-5 2-6 6-3 7-5 in a gruelling three hours, 28 minutes that the No.1 Court loved him.

Hell, he even persuaded first Kate, Duchess of Cambridge, then hubby William, to forsake the Centre Court Royal Box for a seat in the stands next to Tim Henman.

Norrie is only the fourth British player after Murray, Henman and, nearly half-a-century ago, Roger Taylor, to reach a Wimbledon semi-finals in the open era.

"I'm speechless," he said. "So happy to get through.

Turning to the raucous crowd he said: "It wasn't going my way at the beginning, I couldn't find my game. Thanks to you guys I managed to stay as patient as I could.

"It was all just adrenaline; use my legs and try and put the ball in court. It was great to get over the line."

He added, as the chants of 'Norrie, Norrie, Norrie, Oi, Oi, Oi' died down, "I' had flashbacks of all the hard work, all the pre-seasons, all the sacrifices I have had to make. It pays off and it feels pretty good."

Standing between Norrie and the chance to join Murray as the only British men's finalists since Fred Perry and Bunny Austin in the 1930s is Novak Djokovic.

"It's great to get this far but it only gets tougher," he said of Thursday's match. "I am going to come out and take it to him and hopefully you guys will get behind me again. I'm looking forward to it."