Lamb ad 2022: Meat and Livestock Australia takes brutal shot at Mark McGowan’s strict WA border policy

Headshot of Natalie Richards
Natalie RichardsThe West Australian
VideoThe 2022 lamb ad has mocked fortress Australia

Premier Mark McGowan has copped a brutal roasting for his strict border policy in the latest Australian lamb ad.

Meat and Livestock Australia’s adverts are renowned for their unforgiving take on Aussie humour and the first one for 2022 is no different - and this time our very own Premier is in the crosshairs.

The three-minute clip, entitled “The Lost Country of the Pacific” Australia is mocked for its isolation from the rest of the world during the COVID-19 pandemic

“There’s other countries!” says one woman.

“I’ve explored the four countries of the globe from Darwin to the southern tip of Tassie. Trust me, there’s nothing else out there,” an academic replies.

SEE THE VIDEO IN THE PLAYER ABOVE

Concerned the “rest of the world forgets about us”, the pair devise a plan to use barbecued lamb cutlets to entice international tourists back to Australia.

And, united by a barbecue, Australians, including Victorians wearing Oodies, are seen mingling with visitors for the first time.

“Backpackers! Thank God we don’t have to pick our own fruit anymore,” exclaim one delighted pair of grey nomads.

Premier Mark McGowan has copped a brutal roasting for his strict border policy in the latest Australian Lamb ad. The adverts are renowned for their unforgiving take on Aussie humour and the first one for 2022 is no different - this time taking aim at our very own State Daddy. The three-minute clip mocks Australia for its isolation from their rest of the world.
Camera IconVictorians are parodied mingling with the outside world for the first time. Credit: Unknown/Supplied

In the first blink-and-you’ll-miss-it dig at Western Australia, the Australian map is seen on a television without WA.

But the most cutting blow is left until the end.

The camera cuts to Mr McGowan’s office where he is studying his map of “the entire world”.

Premier Mark McGowan has copped a brutal roasting for his strict border policy in the latest Australian Lamb ad. The adverts are renowned for their unforgiving take on Aussie humour and the first one for 2022 is no different - this time taking aim at our very own State Daddy. The three-minute clip mocks Australia for its isolation from their rest of the world.
Camera IconA blink-and-you’ll-miss-it shot of a news bulletin shows a map of Australia - without WA. Credit: Unknown/Supplied

Except his world map includes only Western Australia - a reference to the Premier’s strict hard border policy which has seen him shut off the State from the rest of the country countless times during the pandemic.

“Perfect!” he says at the new map.

Following its release on Monday, the advert has been praised by social media users, who praised the creators for the final scene.

Premier Mark McGowan has copped a brutal roasting for his strict border policy in the latest Australian Lamb ad. The adverts are renowned for their unforgiving take on Aussie humour and the first one for 2022 is no different - this time taking aim at our very own State Daddy. The three-minute clip mocks Australia for its isolation from their rest of the world.
Camera IconThe three-minute clip mocks Australia for its isolation from the rest of the world. Credit: Unknown/Supplied

“Brilliant as always. Love the last shot,” wrote one social media user.

“The McGowan roast at the end is a cracker!” added another.

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