Not all cross about early appearance of Easter treat

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Peter SweeneyMidwest Times
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Hot cross buns . . . is it ever too early?
Camera IconHot cross buns . . . is it ever too early? Credit: The West Australian, Iain Gillespie

It’s enough to get people hot under the collar — and some very, very cross. But in the main, the move seems a winner.

Easter may be months away, but hot cross buns are already for sale.

A customer survey for Coles showed more than half of hot cross bun eaters enjoyed them outside the traditional Easter period.

“They used to be an Easter-only treat, but our bakers are constantly asked by customers when they can get their hands on hot cross buns,” Coles category manager Frederick Hancock said.

Coles claim more than 2.1 million hot cross buns, equivalent to 60 million kilograms,were sold between December 28, 2018, and January 1, 2019.

“It suggests customers can’t get them early enough,” he said.

“The traditional bun with Aussie fruit remains a favourite, but we’ll be making new and exciting flavours.”

This year, Good Friday falls on April 10, the start of the Easter long weekend.

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