What is the role of your agent when selling?

Damian CollinsSponsored
REIWA President Damian Collins.
Camera IconREIWA President Damian Collins. Credit: The West Australian.

When it comes to selling your home, understanding the role your real estate agent plays is essential to ensuring a successful sale.

A good real estate agent will have strong negotiation skills. They will help sell your property at the highest possible price (based on current market conditions), negotiate the terms and conditions of sale, provide sound presentation advice and deliver a structured marketing plan.

When searching for an agent, make sure to discuss their sales and marketing strategy for your property. This will range from what signboards they are going to provide outside your home, their home open schedule, what websites your property will be listed on and the sales campaign and methodology.

On reiwa.com, an agent can upgrade a listing to a feature property which gets 3.5 times more views than a regular property listing. If you want to ensure your property stands out, ask your agent about this, as it can be a very successful way of cutting through the competition in your area.

Social media is also a powerful tool, so don’t be afraid to ask your agent where your property listing will be shared and what re-targeting methods will be used.

Presentation is very important when selling your home, with high-quality images essential to showcasing your property in an appealing way.

If your property is vacant, your agent may recommend staging your home with furniture for photos and inspections to create a more visually appealing aesthetic that helps achieve the highest possible sale price.

The other important role of your agent is to manage the expectations of prospective buyers who are interested in your home. Buyers will want to know a lot of information about the property and the agent will help them see the value in your home and understand the positive features.

With the WA market currently performing strongly, the demand for good, quality stock is high. When recommending a listing and selling price, your agent will take into consideration current market conditions and how much properties like yours have sold for in the area. They are striving for the best possible outcome for you, so it’s a good idea to carefully consider their advice.

Choosing a real estate agent to sell your home can feel overwhelming. There is lots of choice out there so it’s important to find the right fit for you.

If you’re ready to sell your home, head to reiwa.com and use the AgentFinder tool to search and compare REIWA real estate agents working in your local area.

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